Tuesday, April 2, 2013

Square Enix Faces Huge Losses


Yoichi Wada, CEO of Square Enix, a company most notable for creating the extensive Final Fantasy video game series, has recently left the company. Square Enix, despite being one of the most well-know and successful game companies in the past, is now facing a possibly loss of 138 million dollars.  Almost all high profile video games cost about $60 upon initial release. Within the last year, Square Enix has released three new well-received titles: Sleeping Dogs, Hitman: Absolution, and Tomb Raider, with a combined sales total of approximately nine million copies sold. That all adds up to about $540 million dollars, which seems unusually high for a company threatened with such great losses. Square Enix has announced that despite selling such a great amount, the titles didn’t reach their expectations. The production values of games such as these are now so high due to things such as constantly increasing graphic and marketing costs may be part of the cause for the recent successes of independent, low-budget games.
http://mashable.com/2013/03/27/video-game-costs-crash/
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