A new app for Android and iOS may make the lives of online
shoppers even easier. The app is called Augment, and it’s likely to increase
the sales of large items for online shops such as eBay and Amazon. With
Augment, customers can select an item from an online store, most likely a piece
of furniture or an appliance, and create a 3-dimensional image of it on their
tablet or smartphone. Then, using a phone or tablet’s built-in camera, Augment
will sync the piece of furniture with the surrounding room. This augmented
reality simulation will show how whichever item a customer is considering
buying will fit into their home without them having to actually purchase the
item first. This prevents the possibility sizing misestimates and poor guesses
of how much a piece of furniture will match the intended room, thereby
improving both sales and customer satisfaction.
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