Chips manufacturer Lay’s created a contest in 2012 called “Do
Us a Flavor.” The contest was run on Facebook, and allowed users everywhere to
create a new flavor out of a list of many different ingredients, name the
chips, and design their bag. People were then encouraged to vote on other
people’s flavors in order to determine the most popular one. Today, Lay’s
finally announced the three finalists: Cheesy Garlic Bread flavored, Chicken
& Waffles flavored, and Sriracha Flavored. Though the results weren’t
officially announced until today, some people got to try the flavors early as
certain stores put the new flavors on shelves early. The three new flavors will
be voted on to determine which flavor becomes permanent, similar to Mountain
Dew’s two highly successful “Dewmocracy” campaigns. However, a similar contest
has been previously done by Doritos which faced off new flavors Wild White Nacho
and Smokin’ Cheddar BBQ. The latter won by a significant margin, but soon
disappeared regardless. Hopefully Lay’s will follow through better than their
competitor.
No comments:
Post a Comment